2018-12-29, 21:05–21:10, ChaosZone Stage
Web and mobile tracking has gone off the rails - do we have enough tools to tell companies that we don't want to be profiled, monitored, exploited?
The web is dominated by impractical, annoying, borderline legal cookie banners, while mobile apps siphon data to big companies without even us knowing. Privacy rules are poorly implemented and there are a few big players which exploit vast amounts of personal data. Users are seen as an economic asset of a company and imbalance of power has dramatically increased. How can we effectively stop data exploitation from the ad tech industry? How could a user control panel look like?